Review #2

Maggie Oliver
Disadvantages: Very strong flavour that takes getting used to.
An active foaming gel
It sounded a bit different, a bit innovative and I liked its funky lime green to the container. So we decided to buy it because it stood out in its modern looking steel container. You are accosted by row upon row of toothpastes when you venture into the shop to buy. You have the stores own brand. I would say "Avoid!" But that's unfair really, because I am sure that not all 'stores own' are as useless as the one that I purchased, which after using, I really didn't feel as if it had cleaned my teeth at all. Anyway, I digress ;) There are shelves with Hollywood Smiles toothpaste, cosmetic toothpaste with sparkle, why on earth would anyone want their teeth to sparkle as the light hits them, is beyond me; fluorides, children's flavoured toothpaste, spearmint, fresh mint, tubes, pumps and so on...
I was pleased with my purchase and even a little excited at the thought of something a little different and new to try. At the end of the day, toothpaste is toothpaste, is toothpaste. But this NEW iso-active just seemed a little bit different in its concept and supposedly very effective in removing 25% more bacteria than other brands. So I was looking forward to trying it later that evening. -