Wednesday, December 2, 2009

Tuesday, November 24, 2009

Unlike any other toothpaste!

Aquafresh Iso-Active doesn’t look like an ordinary toothpaste, and it doesn't act like one, either! Given that 40 percent of your tooth surface is hidden between your teeth, getting your mouth healthy and clean can be a challenge. But Iso-Active's revolutionary gel activates the moment you start brushing, transforming into a micro-fine foam. This active foam penetrates hard-to-reach places around your mouth, protecting between your teeth and giving you a whole-mouth clean.

Benefits



  1. Gel transforms into an active foam

  2. Penetrates hard to reach places to protect between teeth

  3. Removes three times more bacteria

  4. Provides Aquafresh Triple Protection for healthy gums, strong teeth, and fresh breath!

Aquafresh Iso-Active Whitening Varieties


Aquafresh Iso-Active Whitening is available in three fresh varieties: Fresh Impact, Deep Impact and Lasting Impact:

Review #1

-THE ISO-ACTIVE EXPERIENCE-
Katie Jackson

When you release the first squirt of the gel you will notice that the gel is a bright lime green. An odd colour for a toothpaste which took me a while to get used to. The gel comes out in a thin stream like a worm and this amount is more than adequate for performing the brushing of your teeth. As soon as you commence to brush your teeth with the iso-active and add a little water the gel does burst into foam which fills the mouth. This is a strange experience at first but did feel really good after a while and it really felt as if it was cleaning my teeth properly and intensely and it was probably the cleanest that my teeth had ever felt.
I really like this stuff; it is a great breakthrough in the toothpaste market. The flavour of the gel takes some getting used to also as it is citrus combined with the mint and it felt odd to be tasting lemon/lime whilst brushing my teeth. The taste is very strong mint and zesty citrus. But after a few brushes using this I came to actually like its strength of taste and it really felt like it was doing its job well; After using my mouth felt so fresh and my teeth so clean. -

Review #2

Maggie Oliver
Disadvantages: Very strong flavour that takes getting used to.
An active foaming gel
It sounded a bit different, a bit innovative and I liked its funky lime green to the container. So we decided to buy it because it stood out in its modern looking steel container. You are accosted by row upon row of toothpastes when you venture into the shop to buy. You have the stores own brand. I would say "Avoid!" But that's unfair really, because I am sure that not all 'stores own' are as useless as the one that I purchased, which after using, I really didn't feel as if it had cleaned my teeth at all. Anyway, I digress ;) There are shelves with Hollywood Smiles toothpaste, cosmetic toothpaste with sparkle, why on earth would anyone want their teeth to sparkle as the light hits them, is beyond me; fluorides, children's flavoured toothpaste, spearmint, fresh mint, tubes, pumps and so on...
I was pleased with my purchase and even a little excited at the thought of something a little different and new to try. At the end of the day, toothpaste is toothpaste, is toothpaste. But this NEW iso-active just seemed a little bit different in its concept and supposedly very effective in removing 25% more bacteria than other brands. So I was looking forward to trying it later that evening. -